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Road safety organisation celebrates five years of campaigning
Wed, 21 Dec 2011

TyreSafe, a leading car safety organisation, which urges drivers to keep their tyres in check has celebrated its fifth anniversary.

The not-for-profit organisation was established in 2006 to raise awareness about tyre safety issues in the UK and since the initiative started, the number of motorists killed or seriously injured in a tyre related accident has fallen by 38 per cent.

Stuart Jackson, chairman of the campaign, said: "As an organisation we've been incredibly busy and proactive over the last five years, but it's important to note that we've also received fantastic support from many other organisations." He added: "There is no doubt that TyreSafe has made a large contribution towards improving the attitudes of drivers surrounding the safety of their tyres."

TyreSafe is highly regarded for continuing to develop innovative and original ways to communicate tyre safety messages. In recent years these have included the 20p test which helps drivers check their tread depth, an iPhone App for tyre pressure, as well as a number of online safety movies.
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