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Brits Cutting Out Bad Habits Behind The Wheel
Fri, 12 Aug 2011

Motorists’ behaviour behind the wheel has improved over the last year, resulting in a "dramatic" improvement in road safety, new research has revealed.

The 2011 Sainsbury's Car Insurance Driver Behaviour Index shows that the proportion of Britons using their mobile phone while driving has fallen from 11 per cent to 6 per cent in the last 12 months.

Over the same period, the proportion of people using their handset to send a text message while driving has declined from six per cent to four per cent, and there has also been a 10 per cent drop in the number of people attempting to drive while tired – falling to 18 per cent.

According to government figures, sleepy drivers are responsible for a fifth of all accidents on major roads.

The Driver Behaviour Index did, however, show that some areas still need improving, with 19 per cent of motorists polled revealing incidents of excessive speeding in the last year, compared to 16 per cent in 2010.

Ben Tyte, head of Sainsbury's Car Insurance, said: "It is fantastic to see that driver behaviour on our roads is improving. Campaigns such as the government's hard-hitting Think! activity has had a real impact on driver behaviour."
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