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Road Safety Partnerships Come Together To Launch Motorcycle Awareness Campaign
Tue, 25 May 2010

A new campaign is being launched across Yorkshire and the Humber aimed at lowering the number of motorcycle accidents on the region's roads.

A 15-foot long advertising van, high visibility tabards, posters, leaflets and radio adverts will all promote the "Someone's Son" campaign message to encourage drivers and other road users to pay attention to motorbike riders.

Messages with slogans such as 'someone's son', 'someone's wife' and 'someone's brother' will be used to allow riders themselves to become part of the campaign out on the roads.

Three in four motorcyclist casualties across Yorkshire and Humber occur after a collision with another vehicle. Furthermore, bike riders account for a fifth of all road accident casualties despite only making up 1 per cent of road traffic.

The campaign marks the first time the South Yorkshire Safer Roads Partnership, West Yorkshire Road Safety Partnership and Safer Roads Humber have teamed up to work on a project of this scale.

Dave Glanville, West Yorkshire's motorcycle road safety officer, said: "We're hopeful that riders themselves will join in with the campaign by wearing the tabards to re-enforce the message to other road users that we're not just anonymous faceless riders on bikes, we're real people with family and friends and we all need to look out for each other on the roads."

Steve Betts, communications manager for South Yorkshire Safer Roads Partnership, said: "People on two wheels play make up a disproportionate number of casualties on the roads of Yorkshire and the Humber, and it's this we're hoping to alter."

Ruth Gore, spokesperson for Safer Roads Humber, added: "This campaign has a message to both the motorcyclists and the driver of other vehicles . Our aim is to raise awareness amongst drivers to look out for bikes at all times but especially at junctions. We need drivers to check once, check twice, check for bikes ."
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