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World Cup Drink Driving Campaign Kicks Off In St Albans
Wed, 16 Jun 2010

A new road safety campaign has got underway in St Albans, north London, aimed at tackling drink driving during the World Cup .

As part of the campaign, which was launched by the Herts Strategic Road Safety Partnership, posters are being put in local pubs and bars and flyers are being handed out to drivers in the area warning them about the risks of driving whilst under the influence of alcohol, and the consequences they face if they are caught breaking the law.

Drivers are also being reminded that just one drink can take them over the legal limit and that many factors vary the affect of alcohol, such as gender, age and build. Information packs are also being sent out to local businesses.

Chief Inspector Donna Pierce from the Road Policing Strategic Unit said: "While we don’t want to discourage people from getting into the spirit of the competition, it’s important everyone can enjoy the World Cup safely."

"There’s no excuse for drink driving . We’ll be present round-the-clock to take robust action against anyone who threatens their own and others’ safety – so if you do try to get away with drinking before getting behind the wheel, there’s a very good chance you’ll be caught."

Stuart Pile, Herts County Council’s executive member for highways and transport, added: "I certainly hope we have something to celebrate this World Cup, but please give a thought to how you’re getting home after each game."

"If you’re going to be drinking when watching a match, get a licensed taxi home, arrange for one of your party to be a designated driver or stick to soft drinks – it’s simply not worth the risk. I’d urge people to think, how would your life be different if you lost your driving license ?"

For more information on the World Cup drink driving campaign visit thinkroadsafety.gov.uk or herts.police.uk.
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