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Road Safety Campaign To Acknowledge Work Of Lollipop People
Mon, 12 Oct 2009

MPs across the UK are giving their support to a national road safety campaign aimed at highlighting the importance of school crossing patrols .

The Kwik Fit Insurance Lollipop Person of the Year campaign, which was launched last month by TV star Lorraine Kelly, is searching for Britain’s favourite supervisor for children who have to cross roads on their journey to school.

"The safety of children on our roads is of paramount importance so we must make sure that we do everything possible to protect them on their way to school," said Mike Penning, MP for Hemel Hempstead.

"I’d like to see more being done to acknowledge the important work of lollipop people, since they not only help children cross the road safely but may encourage drivers to slow down on roads around schools."

Pedestrian injury is the leading cause of accidental death of children in Britain, with recent government figures showing that 1,784 child pedestrians were killed or seriously injured last year.

Lorraine Kelly, who has been an ambassador for the campaign for the last two years, said: "The Lollipop Person of the Year Awards is a real heart-warming way of recognising the wonderful job our lollipop people do every day to make Britain’s roads safer for our children.

She added this year’s competition is "bigger than ever" with kids and teachers from all primary schools in England, Scotland, Wales and Northern Ireland, being given the opportunity to show their support for their local lollipop lady/man.

Brendan Devine, group managing director of Kwik Fit Financial Services, added: "We are determined to help improve the UK’s road safety record for children and we think the Lollipop Person of the Year campaign is a good way to raise awareness of the important role played by lollipop people in making roads safer."

Nominations for the Lollipop Person of the Year 2009 will be taken until Friday 30 October 2009. The winner will receive the holiday of a lifetime, while their school will receive a range of prizes including £3,000 to spend on school equipment.

In addition, twelve regional winners from across the UK will also receive £500 worth of holiday vouchers, while £100 worth of book tokens will be awarded to each of the 12 schools.
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